On the Write Road

Differentiating your Company by Certifying your Business

To lure prospective customers to your business and away from competitors you must offer a unique selling proposition. This proposition must differentiate your company from others and offer a marketable benefit for your customer. Melody and I have chosen to set our business apart from others by becoming a certified women-owned business. What does this [...]

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Ten Tips to Keep You Upbeat while Unemployed

The barn where I board my horse is located in Sunol, which is about 30 minutes away from the heart of Silicon Valley. Because of this many boarders at the barn are professionals–engineers, graphic artists, technical writers. Unfortunately, because of the poor economy here in California, a number of them have been laid off from [...]

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Social Networking and Technical Communicators

At the last Society for Technical Communication (STC) meeting, DJ Cline the President of the STC Silicon Valley chapter, asked those sitting at our table this question, “How many of you are using social networking tools, such as Linkedin, Facebook, and Twitter?” Half of us at the table, raised our hands. Those who did not [...]

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Part 1 of the STC Conference: Future Trends for Technical Communicators

Future trends. Structured content. Wikis. Book sprints. What do these buzz words have in common?  These were all topics I learned about while at the Society for Technical Communication (STC) Conference held in Atlanta, Georgia this year. Since I hadn’t attended an STC conference in years, I wasn’t sure what to expect. Luckily, I was pleasantly surprised. [...]

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