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Should You Hire a Friend?

19. January 2010

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No. Not if you are hiring him just because he’s a friend. He has to be able to do the job. How do you discover this? You have to go through the same process you would an unknown job candidate. Carefully review his resume before calling him in for an interview. And, check references. Check his [...]

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Differentiating your Company by Certifying your Business

12. October 2009

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To lure prospective customers to your business and away from competitors you must offer a unique selling proposition. This proposition must differentiate your company from others and offer a marketable benefit for your customer. Melody and I have chosen to set our business apart from others by becoming a certified women-owned business. What does this [...]

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Social Networking and Technical Communicators

18. June 2009

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At the last Society for Technical Communication (STC) meeting, DJ Cline the President of the STC Silicon Valley chapter, asked those sitting at our table this question, “How many of you are using social networking tools, such as Linkedin, Facebook, and Twitter?” Half of us at the table, raised our hands. Those who did not [...]

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Freelancer’s Strategies for Today’s Uncertain Economy

16. April 2009

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Now a days a lot of writers are in an “in-between state” or what Shelley DeLuca of Freelancing:Bizia calls the state of “meanwhile.” DeLuca writes that Merriam Webster’s Collegiate Dictionary gives two meanings for the word as an adverb: 1) during the intervening time, and 2) at the same time. For some, this is a waiting period caused [...]

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