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Differentiating your Company by Certifying your Business

12. October 2009

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To lure prospective customers to your business and away from competitors you must offer a unique selling proposition. This proposition must differentiate your company from others and offer a marketable benefit for your customer. Melody and I have chosen to set our business apart from others by becoming a certified women-owned business. What does this [...]

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Keep Those Kudos Koming

4. May 2009

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When I told my partner Adrienne that I was writing a column about kudos, she said, “Great! What’s a kudo?” “A kudo,” I replied, “Hmmm. Kudos … words of praise for a job well done.” Is that all? What? My Random House College Dictionary circa 1980 defines kudos as “praise; glory.” I turned next to Wikipedia which defines [...]

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Freelancer’s Strategies for Today’s Uncertain Economy

16. April 2009

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Now a days a lot of writers are in an “in-between state” or what Shelley DeLuca of Freelancing:Bizia calls the state of “meanwhile.” DeLuca writes that Merriam Webster’s Collegiate Dictionary gives two meanings for the word as an adverb: 1) during the intervening time, and 2) at the same time. For some, this is a waiting period caused [...]

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How to Snag a Client with a Winning Proposal

9. January 2009

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So you met with a potential client, spun your amazing sales pitch, and now the client is interested. Now what? If it is a sizeable project, the next step is to create a proposal. A proposal is a persuasive sales document that states an offer or bid to do a certain project. This document is very important because it [...]

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