On the Write Road

Should You Hire a Friend?

No. Not if you are hiring him just because he’s a friend. He has to be able to do the job. How do you discover this? You have to go through the same process you would an unknown job candidate. Carefully review his resume before calling him in for an interview. And, check references. Check his [...]

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You Must Promote to Stay Afloat

According to the Small Business Administration, two-thirds of new businesses survive for at least two years, and only 44 percent survive at least four years. The exact reason for their failure is unknown but there are certain fatal errors that can sink your company. One of them is ineffective marketing and self-promotion. Customers won’t be [...]

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